To bring Simpson and Marwick's 140th anniversary to life, we developed a multi-platform marketing campaign anchored by the slogan "Moving Generations". Our process centred on creating a two-part, "socials first" ad campaign designed for the Spring/Summer and Autumn/Winter seasons. To authentically reflect the diverse community the client serves, we cast three real families at different life stages and used a front door as a constant visual thread to connect their unique stories. Over an ambitious two-day production period, we successfully coordinated these families across various locations to shoot the two video ads and capture all the accompanying campaign photography.